Catalogs are a great means to bring the items to customers if the customers can’t go to them. They are also a good marketing tool for women. Although shopping is believed as therapy for some, looking at clothes through catalogs likewise works wonders. The clothes, if shot professionally and placed correctly on the catalog’s pages, attract women. Just like magazines, catalogs make great “reading” materials for women.

Apparels on catalogs are normally a preview of the latest or proximo trends from a company, which is a good enticement for fashionistas. They would be able to get the latest styles even before it hits the market.

While most women don’t have trouble shopping for garments, it’s not the same for men. Ever wonder how Victoria’s Secret started? A man by the name of Roy Raymond started the company in 1977 because he was embarrassed to buy lingerie for his wife in a department store setting. And while he opened physical shops, he also quickly followed it with a mail-order catalog so those who couldn’t or didn’t want to go to his shop would still be able to browse items through catalogs. So there you have it. Catalogs worked for men then, they still work for men now.

That’s not all. Clothes catalog makes men pay attention. Catalogs about hardware tools, car parts and accessories, and electronic gizmos get men’s attention, true, but so do their physical store equivalent. He can spend time in a hardware store or car accessories shop, but he won’t linger any longer than required in a boutique. If a man needs a white shirt, he will go directly to a shop in the mall that sells white shirt and leave as soon as he pays for one. But for a woman, if she needs a white shirt, she will comb the whole mall and enter several stores that sell it before she purchases one, and most likely, a whole lot of other things]items as well before leaving the shopping center.

So if an apparel label can bring all its garments to a man through a catalog, he will also be forced to look at the other apparels as well, thus, he may include one or two more buys.

A catalog also draws in prospective new clients. There are those who don’t get into a shop just because they are not familiar with it. They are not bothered by curiosity, so even if the brand has a new batch of styles that they may like, they won’t learn about it. But there are also those who are curious but are reluctant to enter a store because they might find the products too expensive for them.

Catalogs are just what a brand needs to hook them. Those who don’t know anything about the shop might find items that interest them through a catalog. And those who have queries will get answers as catalogs have complete info posted, including a a dress’ available colors, sizes, materials, and price.

Catalogs are a serious help to a clothing shop if done the correct way. Of course, they should have great images of the clothes, complete item information, and a superb layout to achieve its aim. Because the success of the catalog is dependent on whether people would actually want to open its pages, and that’s not achievable when you have a badly made catalog.

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The right design has to be created so that the website can draw serious and potentially loyal visitors. Thus looking for a good web design company is important, and here are some aspects that should be focused on while making the selection.

The first thing to understand is that you don’t need to stick to local companies. The internet helps you to reach a global audience, so you can engage a firm that has its base in another city, or you may even go for an overseas firm if you consider it suitable for your requirement and if their rates are affordable.

You can do a fast investigation on the web to obtain a list of popular web design firms. There will be a lot of blogs that will compare the advantages and disadvantages of some of these reputed firms and you can make good use of them. You can also try to find out who created that fabulous website that you might have suddenly chanced upon while surfing the net.

Once you have a shortlist of 3 to 4 companies to choose from, contact all of them and ask them to provide information about their past assignments. Carefully study the web designs of all these sites and see if they are in sync with what you have in mind both in terms of how they look and how convenient they are to use.

JavaScript, Flash and HTML are some of the fundamental technologies that help in creating impressive web designs. The firm you want to hire must be competent in using these technologies and the tools that come with them. You can easily confirm their claims by asking a technical person to observe the websites they have created in the past.

The next point to consider is if the web design company is capable of meeting the targets and time limits that you give them. It is obviously tough to know that, but you can get some indicators from the approach of the people you communicate with, and whether they are prompt and smart in replying to your queries.

Finally, you must study the price involved in getting the web design company to design your website. The current rate can be found out by conducting a comparative survey of rates charged by different firms, and you can also drive a hard bargain with the company as competition in the industry is quite intense.

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It is a simple piece of paper but the first impact that your booklet produces is fundamental. If it\’s shabby and uninviting your candidate is left with the same feeling. This will slow your business growth.

Having a brochure professionally designed and published is a key to winning in a jam-packed marketplace. Taking the time to make sure that your pamphlet presents all the key data in a way that is easily figured is something that only a professional can do.

If you are just starting out in business you may be tempted to do your leaflet yourself. When I first started in business I did everything myself – not a smart choice. That is why it took me 12 years before I was even comparatively successful. Heed my warning – go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally created materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A pamphlet has to use eye-catching design. It has to be succinct in terms of the content and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design rules to follow when making a pamphlet. Use them and you will see your results flow.

1. The cover:

The cover is your sales rep. Brochures are quite passive tools and you are not often able to \’walk\’ people through your pamphlet. So you need to energize people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What\’s in it for me.

A good design company will show you at least three to four cover designs for your booklet. Dissect these designs to see which energizes you the most. Ask your acquaintances their opinion. Does the cover answer the question WIFM? If it doesn\’t energise and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.

2. The Content:

Once they are past the front page then the message has to become the salesperson. So once again, the pressure is on to be good. Do not opt for cheap ineffectual content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Determine that all the key questions that a future client will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into \’overkill mode\’ and inundate them with too much data at this point in time. Remember the brochure\’s job is to energize and get people to call you.

3. The call for action:

If your future client has read the pamphlet then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or\’00 number clearly shown (in big letters) can make a fundamental difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special coupon on the booklet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. Individuals only purchase something that is of value to THEM.

4. The part that got missed:

I did this on purpose and only said there were 3 points. Well the final point is the one that can get missed. It is the \’dummy\’ one. Have you checked that you have these on your booklet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

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